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GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!
Due to the fact name recommends, this web site post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to increase the on-site Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to simply help small businesses understand that GoDaddy’s site Builder just isn’t the information administration system (CMS) that is suitable for reaching the salient online presence that is therefore vital for small enterprises’ survival in this very competitive age.
As always, during our initial analysis of your client’s situation, we made a summary of conditions that required action. To call a few, the robots.txt file was not configured properly, there were two versions of the true webpage and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s business data, reviews and services and products, no map pointing towards the Bing+ listing that is local embedded, etc.
We knew that the internet site ended up being hosted on GoDaddy’s internet site Builder, which we had no experience with, so our idea would be to you will need to perform the optimizations about it and in case unsuccessful – move the internet site to WordPress and hosting that is regular.
That which we learned is the fact that while being the cheapest way to host an internet site on GoDaddy (that makes it a very cheap option completely), the web site Builder didn’t permit you to perform nearly every action that a normal web web hosting will allow you to definitely. GoDaddy promote their device since the smartest choice because of their non-technical customers – an extremely easy tool with 100% hassle-free setup and upkeep to present your enterprise with an appropriate fundamental site.
This will be true (the “comfortable fundamental website” part could be argued), nevertheless it is simply exactly what a WordPress website hosted with regular hosting services offers you, too, except WordPress is nowhere near as restricting. Listed here is my advice to all or any small businesses – don’t get intimidated by exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the many modest consumers.
The essential shocking component about GoDaddy site Builder is you don’t already have use of the FTP together with database. It is possible to imagine the capabilities that are limited derive from this type of limitation. For instance, despite the fact that there is certainly a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable as the robots.txt is inaccessible you can look here. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt rules for all of us but regrettably they responded that it is not one thing they help. The client rep stated straight that the objective of GoDaddy site Builder is always to assist fundamental users develop a website that is basic something such as a company card. So anything “too advanced level” could be impractical to implement – same applies to our recommendations to 301 redirect one of many house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that pops up is “what can one actually do with GoDaddy Website Builder to implement at the very least some basic SEO?”. Well, you are able to nevertheless:
- compose top quality content
- optimize your titles on pages
- optimize the tags that are heading
- edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
- choose which pages become contained in the XML sitemap
- do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” feature just gets stripped away, making the code invalid – one other characteristics remain intact though)
That which we advised to your customer would be to migrate their GoDaddy site Builder built web site to WordPress so we can implement all our Search Engine Optimization recommendations. The primary concern he previously ended up being that keeping their site can be very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a free of charge assessment to get their means around WordPress which will be certainly not more tough to handle than GoDaddy Website Builder.
If you should be your small business owner and are also searching for a good way to produce and keep maintaining a webpage, we suggest you get web hosting from the well-reputed company and make use of WordPress being a CMS. In that way you are going to have the ability to completely use Search Engine Optimization guidelines without the limits.
Do you have got any experience with GoDaddy Website Builder? Please, comment below!